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Creative Britain

This image shows the creative index of cities in the UK.
It's an odd way to measure creativity, and I came across the image out of context on a discussion board, so I am not sure of the point of the image.
It looks like they are measuring creativity by ethinic diversity,sexual diversity, and patent applications. Due to Belfast's lack of gay asian inventors we have come out pretty badly.
However Belfast is ranked 17th in the UK for sexual diversity, which seems surprising. I would love to know how they measured sexual diversity, does that include sheep and relatives?