That's my buzz word for the day. I suppose it could be misconstrued to mean something entirely different by the youth of today.
However the mailout we did yesterday concerning new online courses, produced it's first result last night. Three people registered and paid through the credit card system we set up.
Of course lots of people have registered in the past, these ones were just pleasing because it was a direct response to the mailout. This was the first mailout since starting the opt-in mailing list.