The price of Primark's parent company ABF's shares increased after the fire at Primark's warehouse.
Perhaps this is not unusual, but I found it surprising that analysts reckon Primark are in a better position because the insurance company will cover the full costs of the stock fire. This is seen as an advantageous position in comparison to other retailers who may have loads of stock left to shift in sales.
http://business.timesonline.co.uk/article/0,,8211-1855398,00.html
Apparently the insurance company is running a daily jumbo backwards and forwards to China to keep the stores in stock and the fire has helped boost sales in Primark as regular customers fear a shortage at Christmas.
This is rather like the Branston Pickle fire that caused a rush of sales of Branston on ebay (that was this time last year, I spot a trend) a while back. I actually bought two big jars, which sit at the back of the cupboard unsold at a £2.00 starting price. I won't make that mistake again, anyone want to buy some primark jumpers?